Licensor Relationships

I have developed product for, and worked with, many different entertainment companies - including:
Disney (inclusive of Lucas Films & Marvel), Netflix, Dreamworks, Nintendo, Amazon, and Warner Brothers.
This involves all stages of review during a product’s development, pitching concepts, working with licensor-approved voice talent & scripting teams. In the case of Amazon, also involved a close partnership with their game design and Alexa skill design teams.

Bop It: Darth Vader

Features Darth Vader SFX and Emperor Palpatine voice. First Bop It with soft goods!
D&D Starter Set: Stranger Things

Partnered with Wizards of the Coast to design a campaign in the style of Mike's from the show.
Trouble: Olaf's Ice Adventure

Modernized take on the 1972 game "Ice Cube". Olaf tokens are partially made of ice and melt - functioning as a game timer.
Zootopia Action Figures

Worked on turns and iterations for Zootopia line while interning at TOMY.
Bop It: Olaf

Features the voice of Olaf, Josh Gad. Helped to facilitate recording sessions with Josh Gad.
Palace Arcade: Stranger Things

Handheld electronic arcade with 20 games. I designed the physical unit as well as 16 of the games. I created all 8-bit pixel art for the Stranger Things-themed games.
Trouble: Spiderverse

Trouble reimagined and aged-up. Board consisted of 3 spinning rings, or "spider verses" that players traveled through.
Trivial Pursuit: Stranger Things

80's & Stranger Things-themed trivia with a unique "flippable" board that transformed, and trapped players, into the Upside Down.

Tech & App Development

During my time at Hasbro, I have specialized in app-connected play - products that interface with a digital app (downloadable, web, Alexa voice, etc.). Working in the area of “app-connected physical product” has it’s complexities in regards to development costs and timeline - not to mention how do we sell it! Many projects are in development for years (only to never see the light of day). Below are some of my favorites - both those that made it and those that didn’t.
I believe I have pulled immeasurable learnings from these - both in regards to development process and integrating the tech itself.

Twister Air

Requires smart device to play. Utilizes limb recognition, color recognition, and AR.
Won Game of the Year in 2023.
Smart SIMON Concept

Handheld app-ified SIMON with tactile interface. Inspired by e-gaming, utilized global leaderboards and online multi-player modes.
X Board Concept

Indoor skateboard tricks w/ integrated electronics (audio, LED) and app-connectivity for online multiplayer challenges.
SIMON Drone

Project went far in development - was shut down due to conflicts with Toy QA and FAA drone restrictions.
Utilized a drone (consistent with other toys in the market), gesture recognition, and persistence of vision displays.

Process & Documentation

I love a good design document! I believe that a great game is a game that is also a well-documented one. I utilized design specs (both physical and gameplay), as well as UX & UI wireframes.
During my time at hasbro I was a manager and helped to create systems that supported development in the innovation pipeline.

Design Specs

Create orthographic, design & deco specs. Partnered with internal engineers and engineering partners in China throughout the development process.
UX Flow Documentation

Not the flashiest visual... but crucial to app design!
Create flow documents for gameplay experience and actions that will later be utilized by app development partners.
Innovation Pipeline

Created a system to track and organize early development of projects. Helped to manage timelines, and create tighter sell-in to internal teams.
UI Wireframes

Create early UI wireframes utilizing programs like Adobe XD to help with project sell-in and app development.
SLII Trained Manager

Managed designers and teams for several years before moving into a Principal Designer role.